維修妙技驅車障 服務真心暖客情
——訪恒慈佳合汽車銷售服務（上海）有限公司董事長余坦平
Maintenance skills, driving obstacles, service truly warm the customer's feelings
——Interview with Yu Tanping, Chairman of Hengci Jiahe Automobile Sales Service (Shanghai) Co., Ltd.
編者按：
他們的經歷或許未曾波瀾壯闊，他們的故事或許算不上傳奇軼事，然而，恰是因著他們的不懈努力，中國汽修行業(yè)三十年的征程才綻放出這般絢爛光彩；正是憑借他們的拼搏奮斗，中國汽修三十年所鑄就的輝煌成就才如此令人矚目。
Editor's note:
Their experience may not be magnificent, and their story may not be a legendary anecdote, but it is precisely because of their unremitting efforts that the 30-year journey of China's auto repair industry has bloomed with such brilliant brilliance; It is precisely by virtue of their hard work that the brilliant achievements of China Auto Repair in the past 30 years are so remarkable.
他們，身為汽修企業(yè)的領航者，把控著企業(yè)前行的方向；他們，是汽修技術進步的有力推動者，用智慧與汗水驅動著技術的革新；他們，更是中國汽修業(yè)三十年發(fā)展歷程中的親身參與者與忠實見證者，見證著行業(yè)的每一步成長與蛻變。
They, as the leaders of auto repair enterprises, control the direction of the enterprise; they, are the powerful promoters of auto repair technology progress, driving the innovation of technology with wisdom and sweat; they, are the participants and true witnesses of the 30-year development of China's auto repair industry, witnessing every step of the industry's growth and transformation.
相較于眾多在中國汽修產業(yè)中資歷深厚的老牌企業(yè)，成立時間相對較晚的恒慈佳合汽車銷售服務（上海）有限公司（以下簡稱 “恒慈佳合”）雖并非汽修行業(yè)中歷史最為悠久者，但其在中國汽修業(yè)界卻無疑是踐行中國文化用心服務于客戶的企業(yè)之一。
Compared with many well-established enterprises in China's auto repair industry, although Hengci Jiahe Automobile Sales and Service (Shanghai) Co., Ltd. (hereinafter referred to as "Hengci Jiahe") was established relatively late, it is not the oldest in the auto repair industry, but it is undoubtedly one of the enterprises that practice Chinese culture and serve customers with care in China's auto repair industry.
從創(chuàng)立之初的艱難坎坷，逐步成長為客人認可的汽車維修企業(yè)；恒慈佳合的發(fā)展脈絡幾乎與一個人的拼搏奮進、堅守執(zhí)著的理念完美契合，他便是恒慈佳合汽車銷售服務（上海）有限公司
董事長余坦平。
From the beginning of the establishment of the difficult ups and downs, and gradually grow into the guests recognized vehicle maintenance and repair business; Hengzi Kaohe's development almost perfectly coincides with the strenuous and dedicated philosophy of one man, Hengzi Kahoe Automobile Sales Service (Shanghai) Co., Ltd.
Chairman Yu Tanping.
艱苦創(chuàng)業(yè) 扎根汽保行業(yè)
Starting a business from scratch and establishing a foothold in the automotive maintenance industry
余坦平，一位憑借對汽車維修領域的熱愛與執(zhí)著，書寫非凡創(chuàng)業(yè)篇章的企業(yè)家。1986年，他生于一個普通的農民家庭，沒有985、沒有211，沒有顯赫的家庭背景，有的只有一雙手和一顆追求美好生活的心。
自20歲那年踏入這個行業(yè)起，命運的齒輪便開始轉動，與汽車維修行業(yè)緊密相連。
Yu Tanping, an enterpriser who writes a special chapter of pioneering with his love and persistence in the field of vehicle maintenance and repair. In 1986, he was born into an ordinary peasant family, no 985, no 211, no prominent family background, some only had two hands and a heart to pursue a better life.
Since entering the industry at the age of 20, the wheel of fortune has begun to turn, and is closely linked to the vehicle maintenance and repair industry.
初入職場的前七八年，他猶如一顆深埋于基層土壤的種子，在基層崗位里默默汲取養(yǎng)分。從最基礎的崗位做起，他沒有絲毫懈怠，憑借著頑強不屈的毅力和不知疲倦的勤勉，一步一個腳印地向上攀爬。從普通學徒到中工、組長，再到技術總監(jiān)，每一次晉升都是他努力的見證與汗水的收獲
在這個過程中，他不僅積累了豐富的行業(yè)經驗，對各大汽車品牌的發(fā)動機、底盤、車身、電器設備等各大環(huán)節(jié)有了深入透徹的了解，還鍛煉出了卓越的管理才能，學會了如何帶領團隊、協(xié)調資源、應對挑戰(zhàn)。然而，他心中懷揣著一團熾熱的創(chuàng)業(yè)火焰，這火焰在歲月的沉淀中愈發(fā)旺盛。他對行業(yè)發(fā)展有著敏銳且深刻的洞察，深知其中蘊含著無限的潛力與機遇，不甘于僅僅在他人的舞臺上扮演配角。
In the first seven or eight years of his career, he was like a seed deeply buried in the grassroots soil, silently absorbing nutrients in grassroots positions. Starting from the most basic position, he did not slack off at all. With unyielding perseverance and tireless diligence, he climbed step by step. From an ordinary apprentice to a middle worker, team leader, and technical director, every promotion was a witness to his efforts and the harvest of his sweat.
In this process, he not only accumulated rich industry experience, but also had a deep and thorough understanding of the engine, chassis, body, electrical equipment and other major links of major automobile brands. He also developed outstanding management ability and learned how to lead a team, coordinate resources and cope with challenges. However, he carried a burning entrepreneurial flame in his heart, which became more vigorous with the passage of time. He had a keen and profound insight into the development of the industry, knowing that it contained infinite potential and opportunities, and was unwilling to play the role of a supporting actor on someone else's stage.
2023年，他迫而不得已踏上充滿未知與艱辛的創(chuàng)業(yè)征程。創(chuàng)立了恒慈佳合汽車銷售服務（上海）有限公司，開啟了屬于自己的輝煌事業(yè)篇章。 恒慈佳合的誕生，宛如一顆新星在汽車維修行業(yè)的天空中升起，成為余坦平事業(yè)新的起點與里程碑，也見證了他與行業(yè)相互依存、共同成長的歷程。
In 2023, he was forced to embark on an entrepreneurial journey full of unknowns and difficulties. He founded Hengzi Kaohe Automobile Sales Service (Shanghai) Co., Ltd. and began his own brilliant career chapter. The birth of Hengcijiahe, like a new star rising in the sky of vehicle maintenance and repair industry, is a new starting point and milestone of Yu Tanping's career, and also witnessed his interdependence and common growth with the industry.
恒慈佳合是在沮喪、迷茫且別人不看好的情況下產生的，但余坦平憑借著對汽車行業(yè)的深刻理解與精準把握，敏銳地察覺到汽車維修行業(yè)背后潛藏的巨大市場需求。在當今時代，汽車維修行業(yè)亂象叢生，一是價格不真：掛羊頭賣狗肉，以次充好；二是維修方案不真：A 配件損壞，讓你換 ABCD; 三是說法不真：明明損壞程度可以下次維修，偏偏會夸大其詞嚇?？腿?。
Hengcijiahe was born in frustration, confusion and disapproval, but Yu Tanping, with a deep understanding and accurate grasp of the automotive industry, keenly aware of the huge needs of the vehicle maintenance and repair industry. In the present era, the vehicle maintenance and repair industry chaos, one is the price is not true: sell dog meat, shoddy; Second, the maintenance program is not true: A parts damage, let you change ABCD; Third, the claim is not true: when the damage is so severe that it can be repaired the next time, the exaggeration will scare the guests.
真誠服務、至善至美，才是一個企業(yè)壯大的核心關鍵所在。于是一個“真”字的核心經營理念被提出來了，恒慈佳合要做的，便是要告訴人們，汽車維修行業(yè)除了坑蒙拐騙，還有真善美；除了滿手污泥，還有潔身自好；除了胸無墨水，也還可以滿腹經綸。
True service and goodness and beauty are the core keys of a company's growth. So a "true" character of the key business philosophy was put forward, Hengcijiahe to do, is to tell people that the vehicle maintenance and repair industry in addition to fraud, and the truth; Besides dirt on your hands, cleanse yourself; Besides having no ink on the chest, you can also have a full belly.
加強學習，提高技術實力
Strengthen learning and improve technical strength
新時期，我國經濟格局深度重塑，能源轉型浪潮洶涌澎湃。在經濟結構持續(xù)優(yōu)化、汽車技術革命高歌猛進、非化石能源加速替代以及生態(tài)環(huán)境約束日益趨緊的大背景下，汽車品牌迭代升級，猶如一把雙刃劍，為汽車行業(yè)及整個維修保養(yǎng)領域既帶來了前所未有的機遇，又拋出了嚴峻的挑戰(zhàn)。
In the new era, China's economic landscape has been deeply reshaped, and the wave of energy transition has been turbulent and vigorous. Against the backdrop of continuously optimizing the economic structure, accelerating the technological revolution in automobiles, accelerating the replacement of non-fossil fuels and tightening ecological environment restrictions, The iterative upgrading of automotive brands is like a double-edged sword, bringing unprecedented opportunities and serious challenges to the automotive industry and the entire maintenance industry.
在機遇與挑戰(zhàn)交織的時代洪流中，唯有練就過硬內功，方能乘風破浪、勇立潮頭。當與一流企業(yè)并肩而立時，中小企業(yè)的短板清晰可見，最為匱乏的當屬技術短板與服務精神。長久以來，汽修行業(yè)“價格不透明、維修不透明、夸大受損內容”似乎已成為汽修中小企業(yè)群體身上難以抹去的標簽。
In the torrent of opportunities and challenges, only by mastering solid internal skills can we ride the waves and stand at the forefront. When standing side by side with first-class enterprises, the shortcomings of small and medium-sized enterprises are clearly visible, and the most lacking are technical shortcomings and service spirit. For a long time, "price non-transparency, repair non-transparency, exaggerating damaged content" seems to have become an indelible label on the small and medium-sized automotive repair enterprises.
然而，恒慈佳合的崛起卻如同一顆璀璨的明星，開創(chuàng)了汽修行業(yè)的先河。恒慈佳合的成功絕非偶然，其背后是真誠用心的服務態(tài)度與對各類車型技術的不懈鉆研。余坦平深刻認識到，欲在白熱化的市場競爭中嶄露頭角，過硬的技術實力與真誠的服務態(tài)度乃是不二法門。
為此，余坦平始終堅守著兩大核心原則：以用戶需求為導向，以技術過硬為核心，不遺余力地深入學習新技術、新方法。這些投入猶如肥沃的土壤，滋養(yǎng)著真誠的種子不斷發(fā)芽、成長。
However, the rise of Hengci Jiahe is like a brilliant star, pioneering the auto repair industry. The success of Hengci Jiahe is not accidental, but rather the result of sincere service attitude and unremitting research on various vehicle technologies. Yu Tanping deeply realized that in the fierce market competition, strong technical strength and sincere service attitude are the only way to stand out.
To this end, Yu Tanping has always adhered to two core principles: to be guided by user needs and to be centered on solid technology. He has spared no effort to learn new technologies and new methods. These investments are like fertile soil, nourishing the sincere seeds to continuously sprout and grow.
對于汽車維修市場而言，余坦平如同一位敏銳的獵人，時刻留意著市場動態(tài)與行業(yè)走向的每一絲風吹草動。密切關注各大汽車品牌迭代升級的細微變化，無論是同行的新技術，還是消費者需求的新趨勢，亦或是政策法規(guī)的新調整，他都能及時察覺并深入分析?；谶@些精準的市場情報，他能夠靈活自如地調整企業(yè)的技術要求，確保同事之間的技術始終能夠精準地契合市場發(fā)展的需求。每當市場上涌現(xiàn)出新的汽車技術或概念時，恒慈佳合在余坦平的帶領下總能迅速做出反應，猶如一支訓練有素的精銳部隊，憑借強大的技術能力滿足各類車型的疑難雜癥，從而在市場競爭中始終保持領先地位，不斷書寫著恒慈佳合的輝煌篇章。
For the vehicle maintenance and repair market, Yu Tanping as a keen hunter, always pay attention to the market dynamics and industry trend of every hint of trouble. He closely follows the subtle changes in the iterative upgrading of major automotive brands, whether it is new technology from peers, new trends in consumer demand, or new changes in policy and regulations, and he can detect and analyze them in a timely manner. Based on this precise market intelligence, he has the flexibility to adjust the company's technology requirements, ensuring that the technologies among his colleagues always meet the needs of market developments. Whenever a new automotive technology or concept emerges on the market, Heng Sijiahui, led by Yu Tanping, is always able to react quickly. Like a highly trained elite force, with its strong technical capabilities, it has always maintained a leading position in the market competition, continuously writing a brilliant chapter of reconciliation.
匠心精神 鑄就輝煌篇章
Craftsmanship spirit creates a glorious chapter
在商業(yè)的廣袤舞臺上，“精益求精鍛品質，名揚天下信立身”這句箴言始終熠熠生輝，而余坦平帶領下的恒慈佳合汽車銷售服務（上海）有限公司正是這一理念的忠實踐行者。
On the vast stage of the business world, the saying "excellence in quality, fame in the world, credibility in life" has always shone brightly, and Hengci Jiahe Automobile Sales Service (Shanghai) Co., Ltd., led by Yu Tanping, is a faithful practitioner of this concept.
恒慈佳合憑借著對匠心精神的執(zhí)著堅守，在行業(yè)內嶄露頭角并收獲諸多殊榮與機遇。被美孚中國邀請出席甲辰龍年第一場直播節(jié)目，開啟了其在公眾視野中閃耀的新征程。2024年一月份受邀參加《對話匠心欄目的初選》，二月接受了欄目組的復審，每一次的審核都是對其匠心品質的嚴格檢驗，而恒慈佳合都以出色的表現(xiàn)順利過關。五月到農業(yè)部錄制節(jié)目，更是彰顯了其在行業(yè)內的獨特地位與廣泛影響力，直至11 月25日在央視新影視頻道播出，讓全國觀眾都見證了恒慈佳合的專業(yè)與魅力。11月27日浙江省電視臺大型電視專題報道《時代新風》欄目來店采訪拍攝，深入挖掘恒慈佳合背后的匠心故事與經營智慧。12 月 10 日CCTV-7來店拍攝采訪，這一系列的媒體聚焦，如同聚光燈照亮了恒慈佳合前行的道路。同時，恒慈佳合受邀出席在上海舉辦的第八屆公益事業(yè)大典，在公益的道路上積極踐行社會責任，展現(xiàn)企業(yè)的大愛情懷；受邀出席《攀登者》對話欄目，與各界精英共話行業(yè)發(fā)展與挑戰(zhàn)，汲取前行的力量；受邀出席在北京舉行的第七屆品牌強國經濟論壇，在國家品牌戰(zhàn)略的大舞臺上，發(fā)出恒慈佳合的強音；受邀出席外交使節(jié)盛宴，以國際化的視野拓展企業(yè)的格局與境界；受邀出席第六屆在福建福州舉行的華夏經濟發(fā)展高峰論壇，與各界翹楚共商經濟發(fā)展大勢。并且被選中由“中國文化協(xié)會”聯(lián)合“中國商業(yè)出版社”出版的《鑄夢新時代》封面、被選中《環(huán)球人物》封面人物，這無疑是對余坦平及其團隊莫大的肯定與榮耀。
With its dedication to the spirit of craftsmanship, Hengzi Kaohsiung has emerged in the industry and reaped many accolades and opportunities. Having been invited by Mobil China to attend Cai Chenlong's first live show, it has embarked on a new journey of shining in the public eye. In January 2024, he was invited to participate in the preliminary selection of the Dialogue Craftsmanship section, and in February he was reviewed by the editorial team. Each review was a strict test of its craftsmanship quality, and Hengzi Kaohsiung passed the test with outstanding performance. In May, he recorded a program at the Ministry of Agriculture, which further demonstrated its unique position and broad influence in the industry, until it was broadcast on CCTV's new film and television channel on November 25, allowing national viewers to witness the professionalism and charm of Hengzi Kaohe. On November 27, Zhejiang Television's large television feature "The New Climate" column was interviewed and filmed in person, digging deep into the craftsmanship story and operational wisdom behind Hengzi Kaohe. On December 10th, CCTV-7 came to the store to shoot an interview, this series of media focus, like a spotlight illuminating the road ahead of Hengcijia. At the same time, Hengzijiahui was invited to attend the 8th Public Goods Awards held in Shanghai, actively practicing social responsibility on the path of public goods, and demonstrating the great love of the company. Invited to attend the Climbing People's Dialogue to discuss industry developments and challenges with elites from all walks of life, and draw strength for moving forward. Invited to attend the 7th Brand Powers Economic Forum in Beijing, giving a strong voice of unity and coordination on the grand stage of national brand strategy; Invited to attend the diplomatic envoys' feast to expand the corporate landscape and realm with an international perspective; He was invited to attend the sixth China Economic Development Summit Forum held in Fuzhou, Fujian Province, to discuss the general trend of economic development with leaders from all walks of life. And being chosen for the cover of "Dreaming for a New Era" published by the "Chinese Cultural Association" jointly with "China Business Press" and being elected for the cover figure of "People of the World," is undoubtedly a great recognition and honor for Yu Tanping and his team.
這些成就的背后，是恒慈佳合對每一個服務環(huán)節(jié)的精雕細琢。從汽車維修的專業(yè)咨詢，到售后服務的貼心關懷，每一位員工都秉持著匠心，將客戶的需求放在首位。無論是車輛的展示陳列，還是維修保養(yǎng)的精細操作，都力求做到極致。在維修過程中，維修人員耐心地為客戶講解每一個零部件的特點與優(yōu)勢，根據(jù)客戶的實際需求提供個性化的維修服務，絕不敷衍了事。而在售后維修車間，技術人員以嚴謹?shù)膽B(tài)度對待每一輛進店的汽車，運用先進的檢測設備和精湛的維修技術，確保車輛恢復到最佳狀態(tài)。 余坦平深知，匠心精神不僅是對產品和服務質量的追求，更是一種企業(yè)文化的傳承與發(fā)揚。
Behind these achievements is the meticulous attention paid to every aspect of the service provided by Heng Sweeping. From the professional vehicle maintenance and repair to the intimate care, every employee uphold the ingenuity, the needs of customers first. Whether it is the display of vehicles or the fine operation of repairs and maintenance, we strive to achieve the very best. During the maintenance process, the maintenance personnel patiently explain the characteristics and advantages of each component to the customer, provide personalized maintenance services according to the actual needs of the customer, and never give in. At the aftermarket repair shop, technicians treat each car that enters the shop with a strict attitude, applying advanced inspection equipment and superb repair technology to ensure that the vehicle is restored to its best condition. Yu Tanping knows that the spirit of craftsmanship is not only the pursuit of quality of service, but also the inheritance and development of corporate culture.
他以身作則，帶領團隊不斷學習和創(chuàng)新，積極引進先進的管理理念和技術手段，提升企業(yè)的核心競爭力。在企業(yè)內部，定期開展培訓課程，鼓勵員工相互學習、共同進步，營造出濃厚的學習氛圍和工匠精神的文化土壤。
He set an example by leading the team to continuously learn and innovate, actively introducing advanced management concepts and technical means, and enhancing the core competitiveness of the enterprise. Within the enterprise, training courses are regularly conducted to encourage employees to learn from each other and make progress together, creating a strong learning atmosphere and cultural soil of craftsmanship spirit.
正是這種對匠心精神的全方位踐行，使得恒慈佳合在激烈的市場競爭中脫穎而出，一步一個腳印地鑄就屬于自己的輝煌篇章，也為整個汽車銷售服務行業(yè)樹立了榜樣，激勵著更多的企業(yè)在追求匠心的道路上奮勇前行，為商業(yè)世界注入源源不斷的正能量與高品質服務的典范力量。未來，恒慈佳合將繼續(xù)堅守匠心，向著更高的目標邁進，續(xù)寫更加絢麗的商業(yè)傳奇。
It is this all-round practice of the spirit of craftsmanship that makes Hengci Jiahe stand out in the fierce market competition, step by step to forge its own glorious chapter, and also sets an example for the entire automobile sales service industry, inspiring more enterprises to bravely pursue the road of craftsmanship, injecting continuous positive energy and the exemplary force of high-quality service into the business world. In the future, Hengci Jiahe will continue to adhere to the spirit of craftsmanship, move towards higher goals, and continue to write a more brilliant business legend.
秉國學大義，擔企業(yè)之責
Upholding the great principles of Chinese culture, taking on the responsibility of the enterprise
于商?？v橫之際，余坦平先生論及企業(yè)之責，振聾發(fā)聵：“企業(yè)逐利，本無可非議，然其于育人一端，亦具深遠之功。世人常視教育為學校與父母之專責，其實企業(yè)也是有責任的。上乘的企業(yè)文化，當與本國之民本文化相和鳴，否則必與庠序之教、家宅之育相悖。若企業(yè)唯利是圖，罔顧公序良俗，是乃對邦國之罪愆，對民族之逆舉?！?/p>
At a time when the business world is thriving, Mr. Yu Tanping discusses the responsibility of enterprises, which is a wake-up call: "It is not wrong for enterprises to pursue profits, but they also have a profound role in educating people. People often think that education is the responsibility of schools and parents, but in fact, enterprises also have a responsibility. A superior corporate culture should harmonize with the people-oriented culture of the country, otherwise, it will be in conflict with the education of the academy and the upbringing of the family. If an enterprise only pursues profits and disregards public order and good customs, it is a crime against the country and a rebellion against the nation."
國學者，浩如煙海，淵深海博，實乃處世之智典、積財之良方。恒慈佳合自創(chuàng)立以來，便把育人育德根植于企業(yè)文化當中。其間，國學既化而為企業(yè)治理之策，同時也是經營管理之式，此即恒慈佳合之名由來。“恒”者，恒常也，乃守初志而弗渝，慎終始而不懈，如《大學》所云“大學之道，在明明德，在親民，在止于至善”，秉持恒心，方可達致高遠之境?！按取痹础兜赖陆洝贰耙辉淮龋粌€，三曰不敢為天下先”之要義，以慈心為基，故而勇毅自生，擔當在肩，力量匯聚，正合“天將救之，以慈衛(wèi)之”之妙諦?！凹押稀闭撸忌浦飬R聚交融之象，猶《論語》中“君子和而不同”之旨，和而共生，美美與共。故而恒慈佳合者，以恒慈為基，導吾輩心行，致佳合之境，此其名之真意也。
Scholars in the field of Chinese studies are as numerous as the stars in the sky and as profound as the ocean. They are indeed a treasure trove of wisdom for living and a good method for accumulating wealth. Since its inception, Hengci Jiahe has rooted the cultivation of talents and virtues in its corporate culture. During this period, Chinese studies have not only been used as a strategy for corporate governance but also as a method for business management. This is the origin of the name Hengci Jiahe. "Heng" means constant, which means to adhere to one's original intention without deviation, to be cautious from beginning to end without ceasing, as stated in "The Great Learning": "The Way of the Great Learning is to enlighten one's virtue, to be kind to the people, and to strive for the highest good." With unwavering perseverance, one can achieve a lofty state. "Ciyuan" comes from the key meaning of "Ciyuan" in the "Tao Te Ching": "The first virtue is kindness, the second is frugality, and the third is not daring to be the first in the world." With a kind heart as the foundation, courage naturally arises, responsibility is taken on the shoulders, and strength is gathered, which is in line with the profound meaning of "Heaven will save him and protect him with kindness." "Jiahe" means the gathering and blending of good things, which is similar to the meaning of "Jiahe" in "The Analects": "A gentleman is harmonious but not identical." Harmony and symbiosis coexist. Therefore, Hengci Jiahe is based on kindness, guiding our hearts and actions to achieve the state of harmony, which is the true meaning of its name.
自恒慈佳合汽車銷售服務（上海）有限公司創(chuàng)立伊始，余坦平先生便依循國學精義，確立八條企業(yè)文化，以為企業(yè)立身之本、行事之則。 其一曰“真”，此乃企業(yè)之核。如《莊子·漁父》云：“真者，精誠之至也，不精不誠，不能動人?！庇谏痰乐斜终嬲\無妄之心，方可立根本、通財路、得人心。 論及專業(yè)，當明專業(yè)非止一端之果，實乃持續(xù)精進之程。恰如《禮記·大學》所言：“茍日新，日日新，又日新?！庇诋斚?，傾盡全力提供最優(yōu)之服務，不斷修習磨礪，方能于行業(yè)中嶄露頭角，以精專之能事，贏市場之青睞。
Since the founding of Hengci Jiahe Automobile Sales Service (Shanghai) Co., Ltd., Mr. Yu Tanping has adhered to the essence of Chinese culture and established eight corporate cultures as the foundation and principle of the enterprise. The first is "authenticity," which is the core of the enterprise. As said in Zhuangzi's "Fisherman": "Authenticity is the utmost sincerity. Without sincerity, one cannot move others." In the business world, adhering to a sincere and honest heart is the foundation, the path to wealth, and the way to win people's hearts. When it comes to professionalism, it should be understood that professionalism is not just the result of one aspect, but rather a continuous process of improvement. Just like what is said in "The Book of Rites - The Great Learning": "If you are new every day, you will be new every day, and you will be new every day." At present, we should make every effort to provide the best service, constantly practice and refine ourselves, so that we can stand out in the industry and win the favor of the market with our expertise.
于賓客之道，當知每位蒞臨之客皆為上賓，皆懷友善之心而來。如《論語·學而》所講：“有朋自遠方來，不亦樂乎？”吾輩當反求諸己，修善自身，以感恩之心待客，視賓客之選乃賜吾等自省進益之良機，竭誠服務，不負所托。 待同事之誼，應遵“愛人者，人恒愛之；敬人者，人恒敬之”之理。今日助彼，他時亦可得援，不設無端障礙，減其憂難，增其悅豫。同事齊心，其利斷金，共筑和諧奮進之業(yè)途。 省視自身，則以安全為首，日求寸進。恰似《荀子·勸學》云：“不積跬步，無以至千里；不積小流，無以成江海。
In the way of guests, we should know that every guest who comes is a distinguished guest and comes with a friendly heart. As stated in "The Analects of Confucius - The Book of Learning": "Isn't it a pleasure to have friends come from afar?" We should reflect on ourselves, improve ourselves, and treat guests with gratitude. We should see the choice of guests as an opportunity for self-reflection and self-improvement. We should serve with sincerity and fulfill our responsibilities. In the way of colleagues, we should follow the principle that "those who love others will always be loved, and those who respect others will always be respected." Today's help to others can also lead to support in the future. We should not create unnecessary obstacles, reduce their worries and difficulties, and increase their happiness. When colleagues work together, their strength is unmatched. Together, we can build a harmonious and forward-looking career path. Reflecting on ourselves, we should prioritize safety and make progress day by day. Just as "Xunzi - Advice on Learning" says, "Without accumulating small steps, one cannot reach a thousand miles; without accumulating small streams, one cannot create a river and sea."
論及國家大義，當遵“修身齊家治國平天下”之序。勿為社會添擾，勤勉于事，即為報國之行。先善己身，顧全親鄰，若有余力，則廣施善舉，兼濟他人，此乃余坦平之社會責任，亦為恒慈佳合之大義擔當。 逢困難之境，當懷無畏之心?！墩撜Z·子罕》云：“歲寒，然后知松柏之后凋也?！崩щy當前，若能克之，則可得諸般收益，快樂、自信、方法、胸懷皆為其饋，此乃困境磨心、增益其所不能之理。 至于第九條關乎世界之理念，余坦平先生笑言：“且留待后來者依憑國學智慧與時代精神，補全此篇華章，使余坦平的恒慈佳合企文化，與世界同頻，共譜大同之序曲。
When it comes to the greater good of the country, it is necessary to follow the principle of "cultivating one's own self and governing one's country and making the whole world a reality." Do not disturb society, and work diligently is a journey to return home. Being kind to oneself, caring for one's neighbours, and doing kindness to others if there is anything I can do to help others. This is my shared social responsibility and my duty to promote goodwill and harmony. In difficult situations, be fearless. The Analects of Zohan say, "When the year is cold, they know that the pine is wilted afterwards." If we can overcome difficulties at present, we can gain all kinds of benefits. Happiness, confidence, methods, and a sense of outlook are all rewards. This is the reason why difficulties can harden the heart and increase the benefits. As for the idea of Article 9 concerning the world, Mr. Yu Tanping laughed:“And left to the latecomers rely on the wisdom of Chinese culture and the spirit of the times, complete this chapter, so that Yu Tanping's Heng-Ci good corporate culture, with the world at the same frequency, a total of Datong prelude.
世界因為有你而精彩，恒慈佳合為慈而生
The world is wonderful because of you, and Hengci Jiahe was born for charity.
以下的呼喚，不是某個國家政黨發(fā)出的，而是這個世界上一個平凡生命的吶喊：“愿世界和平、愿每個放學的孩子回到家都能看到他們的爸爸媽媽、愿每個老人膝下都有子女贍養(yǎng)，中華人民共和國國家主席習近平主席很早就提出：實現(xiàn)民族復興和實現(xiàn)人類命運共同，其實要民族復興的不僅僅是中國，每個國家、每個民族都有其輝煌的歷史和過去，地球媽媽很偉大，她無私的生養(yǎng)萬物，對她來講，我們每個人都是她的孩子，不僅僅僅是我們人類，其他的生物如天上飛的、地上跑的、海里游的都是她的孩子，這個世界因為有你、有他、有我，才變得美好，變得這么豐富多彩，華夏哲學家老子在《道德經》中說：“小國寡民，使有什伯之器而不用，使民重死而不遠徙。雖有舟輿，無所乘之；雖有甲兵，無所陳之；使人復結繩而用之。甘其食，美其服，安其居，樂其俗。鄰國相望，雞犬之聲相聞，民至老死不相往來”，不相往來的其實是紛爭、是戰(zhàn)亂、是爾虞我詐，如果是慈愛、是包容、是扶持、是合作，那這諸多種種多多多益善，你來我往，最后祝大家新年快樂，身體健康，不分民族、不分國界，人人得喜樂、得幸福、得平安。中國有一句古話叫：“只要人人都獻出一點愛，世界將變成美好的人間”，這個世界有你，真好
The following call is not issued by any political party in a certain country, As the saying goes, "A small country has few people, so it is necessary to use whatever tools are available but not to use them, so that the people can die but not move far away. Although there are boats and horses, there is nothing to ride on them; although there are armor and soldiers, there is nothing to show them; so that people can tie ropes and use them. They are satisfied with their food, beautiful in their clothing, comfortable in their homes, and enjoy their customs. When neighboring countries face each other, the sound of chickens and dogs can be heard, and the people will not interact with each other until old age and death." Those who do not interact with each other are actually disputes, wars, and deceit. If it is love, tolerance, support, and cooperation, then many of these things are beneficial. Come and go, and finally wish everyone a happy New Year, good health, and no distinction. Regardless of ethnicity or national borders, everyone enjoys joy, happiness, and peace. There is an ancient Chinese saying that goes, 'As long as everyone gives a little love, the world will become a better place.' It's great to have you in this world
The following call is not issued by any political party in a certain country, But it is the cry of an ordinary life in this world: 'May world peace be achieved, may every child who comes home from school see their parents, and may every elderly person have children to support them.' President Xi Jinping of the People's Republic of China proposed early on: to achieve national rejuvenation and realize the common destiny of mankind. In fact, it is not only China that needs national rejuvenation. Every country and every nation has its glorious history and past. Mother Earth is great. She selflessly nurtures all things. To her, each of us is her child, not just us humans. Other creatures such as those flying in the sky, those running on the ground, and those swimming in the sea are all her children
要和平，要真善美，要平息戰(zhàn)爭
We want peace, we want true goodness and beauty, we want to put an end to war.
